9 tips to Build a Social Media Presence

Having a social media presence is essential if you have a brand or want to grow your social media following. 

Social media has become impactful, and staying active on it can lead you to create a platform and be connected to people worldwide. It is so complex that it is not as easy as just posting whatever and whenever. If you want to create a successful presence, it takes work to get there. 

Social media can allow your content to have a wide range of exposure to help you be a successful content creator. To achieve that, you need to know how to create engaging content and grow your presence on social media.

Whether you are a brand or want to boost your personal social media presence, here are some tips. 

1. Identify your business or what type of content you want to focus on:

If you have a business, identify what kind of content would accurately promote what services you provide. If you want to be an influencer or a successful content creator, identify the content you want to focus on. What are you good at? What are you passionate about? Doing this will lead to tip number two.

2. Narrow your content:

Identifying what you are trying to promote from step number one will help you really narrow what type of content you should focus on. Create content that represents you or your business. By doing this, you will attract a better engagement from audiences that will be interested in knowing more about you or your business. 

3. Know on what social media platform you want to be present:

There are many social media platforms to choose from: Instagram, YouTube, Twitter, Facebook, TikTok, Snapchat, etc. Know which social media you want to build on or where your target audience is. Be realistic about how committed and invested you can be in whichever you choose. 

4. Stay consistent:

This is the most important thing to do. It takes time and dedication to create a reliable presence. You have to stay consistent and be committed to posting content to remain relevant. Make sure you have a schedule of the content you want to create and post, or even schedule your posts in advance so they can automatically post. 

Post every day and have two or more posts per day on different channels. Look into how many times a day it is appropriate to post on the channel you are using. For example, on Instagram, post the most twice a day, but on Twitter, the more you post, the better. Doing this will attract and keep your audience interested in viewing your profile daily because they will know they have something to look forward to every day. 

5. Stay updated:

Always be up-to-date on what is trending and important dates or events happening. This helps to create relevant content. You can also use what is trending to use hashtags and keywords to put your content out to a larger audience.

6. Create visually appealing content:

Visuals are vital to online success. Good visuals determine if a person will click and like your posts. You can find editing applications to create outstanding visuals or make your photos better. Always try to post the best quality photos. 

7. Have a clean profile:

Try to have a theme on your profile. If you find it difficult to find a theme that represents you or your company, just work on the aesthetic of how your content is displayed. This can make your profile and content easy to follow. 

8. Engage with the audience:

Always dedicate time to interact and respond to your audience. Make time throughout the day for community marketing. This helps create engagement and know if your audience is enjoying your content and what content they would like to see.

9. Have your social media on public:

If you are trying to have a social media presence, you do not want to have any of your social media channels on private. Having your settings public will allow many people to be able to view your content and share your content. 

In conclusion, whether you are trying to grow your personal or a business social media presence, these are important points and aspects to consider. 

There are a lot of social media creators, but there is room and space for everyone. 

Follow these tips and have social media goals, and track your social media insights to determine what works best for you.