For Advertising & Promotion class, we created a creative brief on Ding Tea. Our group focused on brand switching. In an industry saturated with many different tea shops, we planned to improve consumption by implementing a more environmentally sustainable company and changing how we package our product to differentiate our brand and attract new consumers from other boba tea shops and chains. We created different promotional strategies to bring in more customers and show how the brand Ding Tea surpasses other boba tea chains in terms of sustainability.